Private Label Planning

How to prepare a private label activewear project

A private label activewear project usually starts with an existing catalog style, a reference photo or a tech pack. Buyers should decide whether they want a close-to-catalog style, a color change, a logo application, custom labels, packaging support or deeper pattern adjustments. Each level of customization affects sampling time, MOQ and quotation accuracy.

For yoga sets, leggings and sports bras, fit confirmation is especially important. Waistband height, strap position, underbust support, inseam, rise, compression and fabric recovery can all change the final wearing experience. Sample review should cover both appearance and movement comfort.

Customization levelTypical requestBuyer preparation
Logo / labelHeat transfer logo, woven label, hang tagLogo file, placement and color
Color / fabricNew color, fabric hand feel, GSM directionColor reference and quantity
Fit adjustmentWaistband, length, strap or neckline changesSample comments or tech pack
PackagingPoly bag, hang tag, carton mark, barcodeBrand packaging requirements